Another thing, are companies now forced to put out "expensive" lures to compete? If they sell crankbaits at $5 a lure even though it is a high quality lure will they raise the price to $10 just to make it appear as an even higher more superior lure? Perception is key in any business. I mean if you are comparing baits on a shelf and 1 is $15 and the other similar bait next to it is only $5 then maybe the $15 bait gets bought because it was more expensive and must be a better superior lure that must catch more fish right?
I am just thinking outloud on this and expressing some of the thoughts I have had on this subject since LC first came onto the scene.
I am just thinking outloud on this and expressing some of the thoughts I have had on this subject since LC first came onto the scene.