Well, I would have to say NO THEY ARE NOT! These are not hand made baits and therefore are completely overpriced. In fact, I have had someone recently in my boat who has all sorts of expensive lures Lucky Craft, mega bass etc. We were fishing the Stick Marsh and he was using a jointed Lucky Craft lure maybe a pointer? I was using a cheap $2 jointed minnow bait called a water snake made by www.enlure.com
anyway, he never got a bite and I caught 3 on mine. We were not fishing a bank either as we were offshore in wood flats. So no way for me to be front ending him.
I love this water snake by Enlure. I have caught allot of fish on it in Garcia also. Anyway, I am not convinced that Lucky Craft is a superior bait at all. It is molded plastic and painted like many other lures are. They just have a better marketing gimmick then others. I guess when a company comes out with an expensive lure then some folks think well they must be a better lure or else why would they charge so much? haha. Yep gotta love marketing.
I am not saying they are bad lures. They are not. They are great lures. I have owned 2 of them. 1 is a Sammy 100 and the other was a top water prop bait. Can't remember the name. Both of them caught me fish and both of them had the paint come off just like any other cheaper bait would have. Where they worth $18 for me? NO. I could have caught just as many fish on a Devil's horse and a Zara Spook then I did on those 2 over priced lures.
Same reason I refuse to buy Senko's by GYCB anymore. He can have them because I will not be paying $6-$8 per 10 when I can buy Alluring baits for half that and catch just as many fish on those.
Also, having $20 lures and afraid to throw them is sort of counter productive isn't it? I mean, who wants to tie on a $20 lure only to have a toothy critter, Pickerel, gar, musky etc bite it off? Not me. I am happy with $5-$6 crankbaits.
Not everything is you get what you pay for. Sometimes it is you pay for it and then boy do you get it. ;D