Well I will be the first one to post something about a lure. I received my first swimblade in the mail today and as soon as I opened the envolope I was impressed. What caught my eye was the bag it was in nice and neat in a package with the company name on a display card with their moto and a little info about the company and their website which if it was up to me I would rather see on the front, either way it looks great! Now to the actual lure itself. It is very well made with a heavy duty splitring and a nicely painted football head jig and a very sharp and strong hook. Not sure what kind though. The skirt is put together very nicley and all the strands pulled apart. Alot of passion was put into these baits because there is no inperfections. I havent even used the bait yet. So far I would give this bait a 9 out of 10 because I havent caught a fish on it yet. By the way the website really is nice. I hope this helps if you were thinking about buying some of these lures. So far I would reccomend them to anyone.