Well obviously you can believe what youd like to believe and you may have confidence in red hooks, but trying to feed a fish red hooks 100% of the time is just the same as trying to feed a fish a specific bait 100% of the time - at times there are MUCH better choices. Ive fished lakes in NY, NH, PA, CT, NJ, MD, DE, ME, MA, GA, SC, NC, IN and CA and I can confidently assure you that there do exist times when red will repel fish. I say in shallow water because in deep water red looks the same as brown, black or blue... they all look dark, the same stands true for dirty water too. In water where color definition is much higher red can be a turn off to edgey negative mood fish. Now if you arent a tournament angler this info will matter little to you because you do not NEED to catch fish all the time, but if you are fishing tournaments and DO NEED to catch fish EVERYTIME then understanding how red can be ignored or even repell fish is important. I have investigated this a good bit on my own but studies by Doug Hannon are available that back up this theory as well.