Fish it however you want - all though it is best to use which ever method that actually catches fish. For schooling fish you can take off the skirt of the lure and then add a fluke for a trailer. I have actually thrown them around lily pads without getting hung up - the blade rides the hook up and over the top.
I like to slow roll it just out of site,with a stinger hook on it if I can. I fished them this weekend in our club championship and whacked em good. Everyone else was throwing crankbaits or spinnerbaits I think the fish were tired of see them so the chatterbait was something different and they ate it.