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Lowrance Continues Bassmaster Elite Series and B.A.S.S. Federation Nation Sponsorship
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Lowrance Continues Bassmaster Elite Series and B.A.S.S. Federation Nation Sponsorship

Tulsa, Okla. & Celebration, Fla. – Lowrance — a world-leading brand in marine electronics since 1957 and GPS navigational systems since 1992 — and B.A.S.S. LLC, the world authority on bass fishing, announced today that Lowrance will continue its sponsorship of B.A.S.S. and its prestigious tournaments through 2012. The agreement states that Lowrance is a Supporting-Level Sponsor of the Bassmaster Elite Series and B.A.S.S. Federation Nation. Lowrance will also receive exhibit space at Bassmaster Elite Series events, opportunities for product demonstration and exposure across B.A.S.S. multimedia properties including Bassmaster Magazine, B.A.S.S. Times and

“We are happy to extend our longstanding relationship with B.A.S.S.,” said Louis Chemi, chief operating officer, Navico Americas. “Our award-winning High Definition Systems (HDS®), StructureScan™ sonar imaging and Broadband Radar™ set a new performance standard for tour competitors. As the clear leader for sonar and GPS systems for anglers, we look forwarding to continuing our support and bringing even more innovative technology to tournament participants ensuring them the greatest competitive advantage."

“B.A.S.S. is thrilled to continue its relationship with Lowrance," said Jerry McKinnis, an owner of B.A.S.S. “Lowrance has been a longtime partner and great supporter of B.A.S.S and its anglers.”

For more information on Lowrance or its entire line of marine electronics, or to locate an authorized Lowrance dealer, please visit

For more information on B.A.S.S., please contact B.A.S.S. Communications at (407) 566-2295 or visit Visit for B.A.S.S.’s latest releases, schedules and images

Tuesday 05 April 2011 - 07:43:36

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